Cold email software pricing compared
What the main cold email sending tools cost in October 2026, from their own pricing pages. Cheapest entry plan: Smartlead at $39/mo. The catch is send limits: entry plans cover roughly 5,000–6,000 emails a month, which a 30-inbox setup outgrows fast.
Last checked 2026-10-25 · 6 tools · USD list prices
Verdict by use case
$39/mo Base · 6,000 sends/mo · 2,000 contacts.
$32/mo billed annually.
Growth $47/mo, unlimited email accounts and warmup.
Multichannel $109/mo ($87 annual).
From $35/mo for 500 contacted prospects.†
Price comparison
| Tool | Entry / mo | Annual / mo | Entry plan limits | Mailboxes | Warmup | Higher tiers | Link |
|---|---|---|---|---|---|---|---|
| Woodpecker Cold Email | $35 † | $23.33 | 500 contacted prospects/mo | Unlimited email accounts | Free warmup | Scales with prospects contacted per month Agency panel add-on Priced by unique prospects contacted per month, not by seat or mailbox. | Pricing |
| Smartlead Base | $39 | $32 | 6,000 sends/mo · 2,000 contacts | Unlimited email accounts | Warmup included | Pro $94/mo (90,000 sends/mo · 30,000 contacts) Unlimited Prime $379/mo (500,000 sends/mo) Annual billing saves 17%. Unlimited Smart $174/mo. | Pricing |
| Saleshandy Starter | $41 | $34 | 6,000 emails/mo · 2,000 active prospects · 1 user | Unlimited email accounts (sender rotation limits by plan) | Unlimited warmup included | Pro $99/mo ($76 annual) · 30,000 active prospects · 10 users Scale $189/mo ($149 annual) Prices exclude tax. Lead finder credits included (1,500/mo on Starter). | Pricing |
| Instantly Growth | $47 | $37.60 | 5,000 emails/mo · 1,000 uploaded contacts | Unlimited email accounts | Unlimited warmup included | Hypergrowth $97/mo (100,000 emails/mo · 25,000 contacts) Light Speed $358/mo (500,000 emails/mo) Lead database credits are a separate subscription (from $47/mo). | Pricing |
| Reply.io Email Volume | $59 | $49 | From 1,000 active contacts · unlimited emails to them | Unlimited mailboxes (fair-use policy) | Warmup included with every mailbox | Multichannel from $89/user/mo AI SDR from $500/mo LinkedIn automation $69/mo per account extra. | Pricing |
| lemlist Email | $69 | $55 | Unlimited users & email senders | Unlimited senders | lemwarm included | Multichannel $109/mo ($87 annual): adds LinkedIn, SMS, calls Enterprise (custom) Lead data credits from $20/mo extra. | Pricing |
Monthly list prices in USD, excl. tax, from each tool's pricing page on 2026-10-25. † Woodpecker's page is an interactive calculator, so the figure comes from its billing FAQ and third-party summaries. Confirm before buying.
What a full cold email stack costs
A sending tool is only one line. For 30 inboxes on 10 domains, the cheapest Google inbox setup we track is $98.72/mo (Puzzle Inbox (Google Workspace), incl. domains). Those inboxes at 25 emails/day send about 16,275 emails a month, which is past most entry plans. A realistic stack is therefore roughly $98.72 + $94–97 (a mid-tier sequencer) ≈ $192.72–$195.72/mo, before lead data.
Size your own setup with the inbox calculator, then compare mailbox prices. Most sequencers already include warmup (see warmup tools).
Frequently asked questions
What is the cheapest cold email software?
By entry list price on monthly billing: Smartlead Base at $39/mo (6,000 sends/mo · 2,000 contacts). On annual billing, Smartlead Base works out to $32/mo. Checked 2026-10-25.
Do cold email tools charge per mailbox?
Most of the big sequencers don't: Woodpecker, Smartlead, Saleshandy, Instantly, Reply.io, lemlist advertise unlimited email accounts and charge by emails sent, contacts or prospects instead.
Is the entry plan enough for 30 inboxes?
Usually not. 30 inboxes at 25 emails a day is about 16,275 emails a month on weekdays, while entry plans include around 5,000–6,000 sends. Budget for the next tier (e.g. Smartlead Pro $94/mo or Instantly Hypergrowth $97/mo).
Which cold email tools include warmup?
Instantly, Smartlead, Saleshandy, lemlist, Reply.io, Woodpecker all include warmup in their plans, so a separate warmup subscription is usually unnecessary.